The Power of Knowing Your Strength & Owning It With Megan Hensley The Donkey Farrier
- Denise Alvarez
- Sep 17
- 4 min read
Updated: 2 days ago
Welcome to the show notes! Remember, this is a brief summary from the How to Market Your Horse Business podcast. You'll want to listen to the entire episode for all the good stuff!
Have you ever felt pulled in too many directions in your equine business — unsure where to focus, trying to be everything to everyone?
Stick around because when you hear how Megan Hensley has built a successful, sustainable business by leaning into her strengths, you’ll be ready to the same in your equine business.
In this candid conversation, we explored the kind of mindset and focus that builds not only a sustainable equine business, but a deeply fulfilling one.
Megan’s journey is marked by a clear and courageous choice: to own the thing she does best and go all in on it. And it’s made all the difference.
Here are the core lessons that stood out to me in this interview with Megan Hensley The Donkey Farrier.
When you apply them to your business, these lessons can help you create a more focused, impactful equine business starting now.
Know Your Strength And Own It
Megan didn’t set out to become “The Donkey Farrier.” But when she noticed that working with donkeys lit her up (and came naturally to her), she followed that spark. While others might have been tempted to stay broad or try to appeal to everyone, Megan chose to go deep, not wide.
“The donkey is my north star,” she said — and that one sentence says so much. She knows who she is, what she does, and who she serves.
The takeaway? Get clear on what you do well, what lights you up, and how that intersects with a real need in the market. Then — instead of diluting your energy — double down on that.
Be Willing to Learn and Unlearn
One of the most powerful traits Megan models is humility. She’s built an expert reputation in her niche not by assuming she knows everything — but by staying teachable.
That includes unlearning outdated methods and unhelpful habits that may have worked once, but don’t align with her values or clients anymore. Whether it’s technique, mindset, or marketing, she’s constantly evolving.
In your own business, take inventory:
What do you need to learn in this season?
What might you need to unlearn — even if it once “worked”?
Are you open to both?
Growth requires both knowledge and the willingness to change.
Focus Creates Freedom
We often believe the lie that being more focused means missing out. But Megan shows us how the opposite is true. Because she’s so clear on her identity and service, she’s not wasting time trying to be all things to all people.
“When we’re focused on service and serving and blessing others — then it comes back,” she said.
When you focus, you build momentum. You become known. And when you’re known, opportunities find you — without you needing to chase everything.
Coaching Isn’t Weakness — It’s Strategy
Megan is unashamed about investing in coaching. And it’s not because she’s struggling — it’s because she wants to stay aligned, avoid wasted energy, and keep moving in the right direction.
Coaching isn’t a sign you’re failing. It’s a sign you care about doing things with intention. Megan gets coaching so she doesn’t spin her wheels or run hard in the wrong direction.
If you’re feeling stuck, overwhelmed, or unsure what’s next — it doesn’t mean you’re broken. It just might mean you need a guide who can help you zoom out, assess, and move forward with clarity.
Scarcity vs. Abundance
Running a business in the equine industry isn’t always easy. But one of the most profound shifts Megan talks about is the move from scarcity to abundance.
It’s easy to fall into a scarcity mindset — fearing there’s not enough business, not enough attention, not enough time. But that fear keeps you playing small.
Megan’s approach? “There’s room for everyone,” she believes. When she focuses on giving, on serving, and on showing up as her true self — abundance follows.
You don’t have to claw your way to success. You just have to consistently show up as you, do excellent work, and trust that your right-fit people will find you.
Authenticity Isn’t Optional
Megan doesn’t try to be someone she’s not. She doesn’t use trendy language or chase viral tactics that don’t align with her values. And it’s working — because her audience connects with her realness.
In a world of manufactured images and polished posts, authenticity is what people crave. Be honest. Be generous. Be you.
Your Turn: Let Your Strength Lead
If you’re constantly spinning your wheels trying to “figure out” what’s next for your equine business, maybe the answer isn’t more doing.
Maybe the answer is more owning.
Owning what you do best.
Owning your story and your voice.
Owning your worth and the value you provide.
Just like Megan, you don’t need to build a business that looks like everyone else’s. You need to build one that aligns with your strengths, your values, and your mission to serve.
Listen to the full episode to hear Megan’s honest, inspiring, and practical insights — especially if you’re ready to do what you do best and build a brand around it.
Ready to build a business that meets your definition of success? Take the Reins 1:1 Coaching will give you a step-by-step roadmap to get there.
Links Mentioned In This Episode
Megan Hensley, Holistic Hooves (The Donkey Farrier) Website | Facebook | Instagram | YouTube
Take the Reins: 1:1 Business Coaching for Equestrian Entrepreneurs
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