Sales Feel Flat? Try This 2-Part Fix
- Denise Alvarez
- 14 minutes ago
- 2 min read
Welcome to the show notes! Remember, this is a brief summary from the How to Market Your Horse Business podcast. You'll want to listen to the entire episode for all the good stuff!
Has your horse business hit a plateau? Maybe you’ve noticed that people aren’t buying like they used to.
The truth is, we’re in the middle of a trust recession. Buyers aren’t clicking “purchase” as quickly anymore, and it’s not because your offer is broken or your audience disappeared.
It’s because we’ve all become more discerning.
The golden era of post-pandemic online sales is behind us. People have learned to be more thoughtful, to ask better questions, and to wait until something truly resonates before investing. Which means your sales and marketing strategy needs to evolve too.
Before you pivot your whole business—or burn it all down out of frustration—try this two-part fix:
1. Creativity
It’s easy to fall into rinse-and-repeat marketing. But when the market shifts, you’ve got to think creatively again.
This doesn’t mean starting over—it means refreshing how you share your message. Could you experiment with a new format? A new bundle? A partnership or referral system?
Creativity opens doors you didn’t see before.
2. Connection
At the end of the day, we’re wired for connection. The best copy, offer, or strategy won’t convert if people don’t feel seen and understood.
That’s why your messaging matters. That’s why real stories and real value matter. That’s why people choose people—not just products.
So if sales feel flat, don’t panic. Reflect instead: have I lost touch with creativity? With connection?
Because those two elements might be the spark your horse business is missing right now.
→ The 2026 Reset: A Mini-Workshop Series to Reconnect, Refine & Realign Your Equine Business Before the New Year
It’s a free 3-day series designed to help you:
↠ reconnect to your why
↠ redefine what success looks like in this season
↠ refine your direction for 2026
↠ realign your goals and strategy
↠ and finally create supportive systems that match your capacity
Each day is just 20 minutes.
Each session builds on the next.
And it’s the perfect way to step into 2026 with clarity and confidence.
Links Mentioned In This Episode
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