Do you have a hard time figuring out where to spend your advertising dollars so you can get the most bang for your buck? While there’s no one-size-fits-all approach to advertising, here are four methods every horse business owner should at least consider as you weigh your options.
Welcome to the show notes! Remember, this is a brief summary from the How to Market Your Horse Business podcast. You'll want to listen to the entire episode for all the good stuff!
When you know who your best-fit audience is and where they are spending time, what your advertising budget is, and what your goals are for advertising, then it’s time to look at all your options.
(Need help answering the questions about your audience, budget, and goals? Check out 3 Questions to Ask When Making Advertising Decisions)
And there are a lot of options, right?!
Since advertising can be a little overwhelming or intimidating when you start just listing the myriad of available options, let’s break it down into a few categories of advertising methods that every horse business owners should consider.
Note that I’m saying you should consider these things.
There is no one-size-fits-all approach to advertising.
So, look at this list, compare it to your goals, budget and audience, and then decide which one is right for you.
For the purpose of this conversation, we’re going to look at the methods that will get you the most bang for your buck. Those that, if you only have a couple thousand for the year, you should look at investing.
4 Advertising Methods Every Horse Business Owner Should Consider
Social Media (Facebook / Instagram / Linked In / etc.)
Associations or Groups Where Your Best-fit Audience is Gathering
Podcasts
Local Publications
BONUS: Industry Publications/Periodicals
This is just some of the many options available, of course. But, it’s a great starting point for every horse business owner.
And stay turned for another episode down the road that will get into some more specifics of these advertising methods, such as sponsoring events at the place your best-fit audience is gathering.
No matter which method you choose, remember to keep an eye on your ads and see what’s working for you.
Track those objectives you already identified after episode 42, and if it’s not helping you meet your goal for the ad, evaluate and consider a different method to see if that works better.
Of course, you'll want to listen to the full episode to dig into how you can apply each of these advertising strategies to your own business!
Links Mentioned In This Episode:
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