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How to Make Instagram Connections that Convert [With Instagram Expert Kerri McGregor]

Have you been confused with how often or what to post on Instagram to get results? You’re not alone. That’s why I invited Instagram expert Kerri McGregor to join me on the podcast. You’ll learn three practical ways you can use Instagram to make meaningful connections for your horse business.

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Welcome to the show notes! Remember, this is a brief summary from the How to Market Your Horse Business podcast. You'll want to listen to the entire episode for all the good stuff!

Just since starting the podcast, I’ve made some really great new friends using Instagram to connect with people.

I've also learned that many horse business owners jump into Instagram because it’s what they’re supposed to do, but then they don’t know where to go from there.

And therefore they don’t know where to spend their time to get the most return for their business.

That’s why I brought a new friend onto the podcast with me for this episode. And guess where we first met? Yep! Instagram.

Kerri McGregor with Equestrian Marketing Coach loves horses and working with horse businesses like I do. She also loves to share actionable and practical tips for marketing your horse business using Instagram.

So it’s a natural fit to have her share some specific strategies to help you make connections on Instagram that'll actually convert into paying customers.

I’ve learned so much just from following her on Instagram to see what she’s doing and how she’s doing it. When it comes to strategy for Instagram, I trust Kerri. And I know you're going to learn so much from her.

Here are the 3 practical strategies you can use to make meaningful connections on Instagram:

  1. Shift your mindset to focus on fans, not followers.

  2. Regularly use stories.

  3. Mention your customers.

Of course, you'll want to listen to the full episode for real-life examples of how to apply each of these strategies to your own business.

Links mentioned in this episode:


Has a website refresh been on your to-do list? Start here ...

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My five-step process to review your website and create an action plan so that it works to help you grow a sustainable horse business.


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‘I’m loving learning how to market my horse business!’ <– If that sounds like you, please consider rating and reviewing my show in Apple Podcasts! This helps me support more people (just like you) to grow their horse business so they can be out in the barn doing what they love. Click here on your iPhone, scroll to the bottom, tap to rate, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

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