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5 Hidden Careers In the Equine Industry And How They're Crushing Marketing [With Katie Clinebell]

When you think of the equine industry, you may think horse trainers, riders and instructors, or barn managers. But there’s a depth to the industry that many don’t even realize.

In this episode, you’re going to meet 5 professionals with unique careers in the equine industry. And you know I’m all about giving you practical tools for marketing so you’ll also walk away with a marketing tip you can learn from each one.

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Welcome to the show notes! Remember, this is a brief summary from the How to Market Your Horse Business podcast. You'll want to listen to the entire episode for all the good stuff!

Don't you love how big the horse industry is? I do because it means there is always something new to learn and someone new to learn from who shares a love for the horse.

That's why I invited Katie Clinebell, Tier Program Manager of the Equine Network at AIM Media (Equus and Horse & Rider are some of their well-known and loved brands) and host of the Beyond the Saddle podcast to join me for this episode.

On her podcast, she interviews professionals across the horse industry about their career path and how horses remain a part of their everyday lives. So, she was the perfect person to introduce us to some unique and seemingly hidden careers in the equine industry.

And, since I love helping you with your marketing in a practical way, I'm pulling out some specific marketing takeaways from each person or business you'll meet throughout the podcast.

In case you'd like to listen to Katie's full interview with the different guests we highlight, I've linked to those below as well.

Here are 5 hidden careers in the equine industry and how they're crushing marketing:

  1. Independent Equine Artist, Dani Powers How she's crushing marketing: Dani knows exactly who she’s serving—and who she's not serving. Therefore, she’s able to identify the potential customers for her paintings and connect with her audience well online. Dani's full interview

  2. COO at Naked Leaf, Heidi Whitman How she's crushing marketing: Passion shines through when Heidi talks about her business. When you’re passionate about what you’re doing, everyone else can see and hear that. It’s contagious! Heidi's full interview

  3. Trick Rider, Brandi Phillips How she's crushing marketing: She talked about the importance of having and learn from a good coach. Horse business owners would do well to be intentional to get solid advice and business coaching from someone who can help you find and improve your blind spots. Brandi's full interview

  4. Breeding Farm Manager at Vista Equine Colorado, Tanner Isaacs How he's crushing marketing: Tanner started Diamond Cross Ag Services because he saw a need for videos and photos to market the horses coming through his facility. He understands that you shouldn’t underestimate the power of a high-quality video and photos for your business. Tanner's full interview

  5. Youth & Family Programs Coordinator, Arabian Horse Association, Brenna Johnson How she's crushing marketing: Relationships with members and industry friends are key to their success at AHA. For example, when they need horses at a show they’re able to call on someone because it’s about relationships. Brenna's full interview

Of course, you'll want to listen to the full episode to dig into each one and learn how you can apply the takeaways to your business!


Do you need a leg up with your social media marketing? You're invited to join my monthly membership for horse business owners ...


Links mentioned in this episode:

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