Whether you’ve had a website refresh on your list for a while or you recently realized it needs some help, this episode is for you. When you make these changes to your website you’ll better connect with your website visitors so they become your customers.
Welcome to the show notes! Remember, this is a brief summary from the How to Market Your Horse Business podcast. You'll want to listen to the entire episode for all the good stuff!
This week we’re revisiting a previous podcast episode all about practical ways you can improve your website.
In the coming weeks, we’ll be diving into content creation on the podcast—think blogs, podcasts and content topic ideas. So, consider this encore episode your warm-up to get your website ready for the new content you’ll soon be creating!
Have you ever looked at your website and thought, I need some help but I don’t even know where to start?
Or maybe when we talked about goals in episode 13, improving your website was one of your business goals for the coming year.
Whether you’ve had a website refresh on your list for a while or you just put it on there for the new year, I’ve got some good news. In this episode, I’m going to tell you exactly where to start.
We’re talking about the 6 changes that will instantly improve your website.
What do I mean when I say improve?
Of course, I mean it’ll visually improve it. But what most business owners really want from their website is to have the people that visit your website to actually become your customers, if they’re the right fit for you.
Am I right?
So, how do you do that? Well, let’s get started.
Here are the 6 changes you can make to your website to get instant improvements:
Resize your photos to fit the page and the user experience.
Be clear about what it is that you do. (i.e. Get rid of the clever stuff that's actually just confusing.)
Use fewer words and break up your paragraphs.
Include a call to action. (Tell your visitors what you want them to do.)
Include your contact information.
Collect email addresses (leads).
Now, I want to hear from you inside my free How to Market Your Horse Business Podcast Community on Facebook. Which change will you take and run with on your website today?
Discover my five-step process to review your website and create an action plan so that it works to help you grow a sustainable horse business.
Links mentioned in this episode:
FREE! 4 Must-Haves to Make Your Equine Website Dreams A Reality
Rate, Review & Subscribe
‘I’m loving learning how to market my horse business!’ <– If that sounds like you, please consider rating and reviewing my show in Apple Podcasts! This helps me support more people (just like you) to grow their horse business so they can be out in the barn doing what they love. Click here on your iPhone, scroll to the bottom, tap to rate, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Not an Apple person? Other directories don't have a rate or review option right now, but you can still subscribe! Click here for Google Podcasts or here for Spotify.